Mercedes Vallina Ribadeo
Marketing Manager @欧莱雅
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WORK HISTORY
Marketing Manager @欧莱雅
Miami, FL, US
YSL | 2024 – PRESENT / MUGLER, AZZARO & VIKTOR & ROLF | 2022 – 2024• Define and lead brand marketing strategies, including 5-year plans and competitor gap analysis, to drive market share growth and align with global brand positioning.• Manage the full product portfolio, including novelties, core catalog, and promotional SKUs, while collaborating with global teams to optimize assortments and identify product gaps.• Partner with Operational, Retail, and Digital teams to improve service levels, forecast accuracy, and develop in-store campaign strategies, including OOH, digital media, gifting, and recruitment.• Collaborate with Education and Retail teams to create training programs, visual merchandising guidelines, and manage summer interns for effective in-store execution.
EDUCATION
Miami International University of Art and Design
Bachelor's Degree
Florida International University
Master’s Degree
ABOUT MERCEDES VALLINA RIBADEO
Marketing Manager
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