Mercedez Lemieux

About Mercedez Lemieux

SEO doesn\'t happen in a vacuum; it\'s not an accessory to be added to an outfit. I believe the key to a successful SEO strategy is baking it into all facets of an organization through key cross-functional partnerships. With a robust background in digital marketing, my recent tenure at One Medical has been marked by spearheading SEO and content strategies that delivered a 60% increase in organic traffic. This role capitalized on my proficiency in SEO and content marketing, particularly within the healthcare sector. At the heart of my approach is a user-centric strategy, focusing on key demographics to bolster user acquisition and engagement.Collaborating closely with cross-functional teams, my efforts have not only optimized our digital presence but also facilitated three brand migrations, including the seamless integration of Iora Health. My expertise with SEO tools and content management systems underpins the successful execution of large-scale projects that foster digital growth and improve customer experience. It\'s the intersection of data-driven insights and creative problem-solving that fuels my drive for excellence in digital marketing.

Experience

1. Product Seo Strategist

   TELUS Digital

   Sep 2025 — Present · Boston, MA, US

   Lead technical SEO and ASO strategy for a global hospitality client, conducting site audits, monitoring SEO health, and delivering engineering-ready product requirements (schema, redirects) within AEM- Collaborate with cross-functional teams (Engineering, Product, Design, Analytics, Content) to integrate SEO into product development, improving user experience and qualified organic traffic- Conduct keyword, competitor, and audience research across SEO and ASO, informing product and content strategy, including optimization for AI-driven search and GEO.

Education

• Simmons University

  Bachelor of Arts, Marketing

• Ithaca College

  Exploratory

• DIS - Study Abroad

  Certificate of Completion, Migration & Conflict