Mercedes R.

About Mercedes R.

Marketing, Sales & Revenue Operations Leader with 10+ years of experience driving measurable business impact through strategic marketing, account management, analytics, CRM optimization, and operational excellence. I specialize in building integrated marketing strategies and account-based programs — including campaigns, webinars, sponsorships, and events — that deepen client relationships, accelerate pipeline, and maximize ROI.In my current role, I lead end-to-end campaign execution, webinar and sponsorship programs, budget management, Salesforce and Power BI reporting, funnel optimization, ESG enablement, vendor and logistics management, and cross-functional initiatives that align marketing performance directly with revenue outcomes. Through these efforts, I’ve helped deliver $400K+ in incremental margin and supported significant pipeline acceleration across deregulated markets.My background across sales, underwriting, energy markets, and marketing operations gives me a unique growth perspective — blending commercial strategy, financial rigor, and data-driven marketing to deliver sustainable, scalable results. I bring a strong commercial mindset, operational discipline, and collaborative leadership style to every initiative.I thrive in fast-paced environments where strategy meets execution, creating high-impact campaigns, nurturing long-term partnerships, and transforming complexity into streamlined, scalable processes that drive clarity, momentum, and measurable performance. I enjoy working on campaigns, customer retention, dashboards, and workflows that empower teams, improve decision-making, and elevate the customer experience.Areas of focus include:• Marketing Operations & Program Management• Revenue Operations & Funnel Optimization• Growth Marketing & Demand Generation• Salesforce, Power BI & Advanced Analytics• Campaign Strategy, Webinars & Sponsorships• Budget, Vendor & Financial Operations• ESG & Renewable Energy Certificate (REC) Enablement• Inventory, Swag & Logistics ManagementI’m passionate about growth, leadership, and marketing innovation, and I’m always open to connecting with professionals across marketing, revenue operations, sustainability, and business strategy.

Experience

1. Channel Marketing

   ENGIE

   Apr 2022 — Present · Houston, TX, US

Education

• University of Phoenix

  Master of Science, Business Administration and Management, General

• University of Phoenix

  Master of Business Administration (MBA), Business Administration and Management, General

  2013 — 2015

• The University of Texas at El Paso

  Bachelor of Business Administration - BBA

• UTEP

  Bachelor's degree, Marketing/Marketing Management, General