Meraj Khan
Deputy Manager @Oasis Fertility
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WORK HISTORY
Deputy Manager @Oasis Fertility
Hyderabad, IN
Leads marketing & CRO, Spends optimization & CRM>Enhanced Google Ads landing page conversion rate by 700 bps through effective CRO strategies within 4 months.>Optimized ad copy for low-CTR campaigns, resulting in significant CTR improvements.>Analyzed campaign data (CPC, CPA, average position, quality score) to devise and implement strategic optimizations.>Scaled down underperforming Google Ads campaigns and reallocated budgets to Meta campaigns for better reach and results.>Executing marketing ops and finance reconciliation for a ₹25cr budget.>Implemented marketing automation via CRM and activated enhanced conversions for Google and Meta campaigns.
ABOUT MERAJ KHAN
Results-driven Digital Marketing Leader with 6+ years of experience in performance marketing, SEO, and CRO. Proven success in driving revenue growth, improving conversion rates, and optimizing marketing spends across industries like Fertility, Hospital, and Education. Skilled in CRM implementation, paid campaigns, and team leadership to deliver measurable results and high ROI.
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