Theodore Mentzelopoulos
Group Director of Digital @ION
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WORK HISTORY
Group Director of Digital @ION
London, GB
I lead a team of 17 people, split across 5 globally distributed teams, responsible for web development, SEO, martech and email, performance marketing/digital advertising, and social media. We serve ION Group\'s global workforce of people across 5 continents and 55+ locations.
EDUCATION
Squared Online
Certificate in Digital Marketing, Google Squared
Goldsmiths, University of London
Master of Science (MSc), Management of Innovation
Technological Educational Institute of Patras
Bachelor of Science (BSc), Business Administration (Specialisation in Marketing)
ABOUT THEODORE MENTZELOPOULOS
I am a digital marketing leader with 15 years of experience building and leading teams, developing strategy, and delivering commercial results.At ION Group, I lead a globally distributed team of 17 people across five groups: SEO/GEO/AEO, performance marketing, MarTech and email marketing, social media, and web development. We support 40+ brands with revenues exceeding $2 billion and a global workforce of people. I set strategic direction, stay close to the detail, and act as a problem solver for the business and an enabler for my team. AI and automation are central to how we drive efficiency and scale.Before ION, I led social media at the Bank of England, where I developed the channel strategy and delivered award-winning campaigns in an environment where editorial judgement and reputation management are non-negotiable.My previous adventures include working on digital marketing projects for McKinsey, advising startups and local government, leading social media for Europe’s largest cloud provider, market research for Nike and Pepsi, and a year in military special forces. Each experience has shaped how I lead, communicate, and solve problems.I value depth over breadth, focus over noise, and outcomes over activity.Skills: Leadership, Team Management, Strategic Communications, Reputation Management, Crisis Communications, Product Marketing, Digital Strategy, Digital Analytics, Campaign Design and Management, Budget Management, Agency Management
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