Mengyi Chen

About Mengyi Chen

Marketing Data Analyst | Marketing Science Master’s Candidate at Columbia Business School Hello! I am Mengyi Chen, a driven graduate student pursuing my Master\'s in Marketing Science at Columbia Business School, where I\'m honing my analytical skills and learning to harness the power of data to drive marketing strategies. With a solid undergraduate degree in Information Systems and Marketing from The Ohio State University and a GPA of 3.97, I bring a strong academic foundation combined with hands-on experience in market research, data analysis, and strategic marketing. My recent roles as a Research Intern at Ipsos and a Marketing Intern at Beijing Benz Automotive have equipped me with diverse skills in statistical analysis, consumer insights, and campaign effectiveness. I am particularly passionate about applying data-driven solutions to solve complex marketing challenges. Key Skills: Statistical Modeling & Decision Making Data Analysis with Python, R, and SPSS Market Research & Consumer Behavior A/B Testing & Campaign Optimization User Experience & Brand Development I have successfully led multiple projects, including developing marketing strategies for educational platforms, conducting sentiment analysis on social media influences, and creating targeted Google ad campaigns that achieved over 4% click-through rates. I thrive in collaborative environments and enjoy leveraging AI-driven insights to craft innovative solutions. Outside of my professional pursuits, I enjoy connecting with diverse cultures and sharing my passion for traditional Chinese music through playing the Guzheng. I also love skiing, swimming, and top rope climbing. I am seeking opportunities for internships or projects where I can apply my skills in a dynamic environment, contributing to impactful marketing strategies that drive business success. Let\'s connect!

Experience

1. Marketing Intern

   Ascendex

   Feb 2025 — Present · Manhattan, NY, US

   Managed the company’s official X/Twitter account- Monitored social media analytics, tracking audience engagement and campaign performance- Conducted competitive analysis, gathering weekly performance metrics to inform strategy, and provided daily market intelligence updates- Assisted in community management, fostering engagement, and growing brand presence

Education

• The Ohio State University

  Bachelor of Science - BS

  2020 — 2024

• Columbia Business School

  Master of Science - MS

  2024 — 2025