Mengting Zhao
Sfmc Developer @Plymouth Rock Assurance
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WORK HISTORY
Sfmc Developer @Plymouth Rock Assurance
Boston, MA, US
Led digital content personalization strategies across email journeys, SMS campaigns, and Cloud Pages, collaborating with all business units—including Direct, Agent, Home, and Teacher Groups—to increase engagement KPIs by 80%+.• Partnered with UX designers to implement modular, responsive emails using HTML, CSS+, AMPscript, and dynamic content blocks, significantly improving production efficiency and consistency.• Developed Cloud Pages using SSJS and REST APIs to support real-time SMS/email trigger workflows for various company initiatives, including summer events, giveaways, surveys, and employee portal validation projects.• Orchestrated cross-functional journey optimization efforts, building efficient data automation solutions that enhanced e-service and e-sales performance and contributed to a 50%+ increase in mobile app adoption.
EDUCATION
Boston University
Master's degree, International/Global Studies
Boston University
Master of Science, International/Global Studies
American National University
Master of Business Administration - MBA, Information Technology
ABOUT MENGTING ZHAO
A risk taker who is ready to embrace challenges and changes • Adept in drawing, design, AI and PS • Sociable, extraverted, cooperative and responsible • Strong communication and innovation skills
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