Mendoza-Gruenberg

About Mendoza-Gruenberg

I’m an Emmy Award-winning marketing executive with 15+ years of experience accelerating revenue, scaling marketing operations, and transforming brands across tech, biotech, and cybersecurity industries. From VC-backed startups to high-profile enterprises, I specialize in architecting high-impact go-to-market strategies, building and mentoring high-performance teams, and aligning cross-functional efforts to drive measurable, data-driven outcomes.At the heart of my leadership is a passion for translating complex ideas into compelling brand narratives and building modern marketing engines that fuel business growth. I’ve managed 8-figure budgets, delivered 4x audience growth for leading media brands, co-led significant GTM initiatives with global tech leaders, and launched breakthrough digital health innovations, including the world’s first FDA-approved video game treatment for ADHD.A strategist and operator in equal measure, I bring a full-spectrum view of today’s marketing, from content and demand gen to MarTech and media, to help businesses thrive in competitive markets. Whether leading enterprise-level campaigns or bootstrapping new verticals, I thrive in building marketing organizations that move fast, think big, and deliver impact.

Experience

1. Principal Consultant Founder

   Mendoza&co. Media Labs

   Aug 2012 — Present · San Diego, CA, US

   I launched an entrepreneurial venture focused on supporting clients through diverse marketing, GTM, and digital content strategies, partnering with innovative companies to transform complex data and insights into actionable marketing strategies that drive growth and business success.

Education

• University of Southern California

  Master's of Science Integrated Program, Design, Business and Technology

  2018 — 2019

• Harvard Business School Online

  Certificate, Digital Health

• The George Washington University

  B.A., Fine Arts/Design

  1999 — 2004

Skills

• Digital Strategy
• Crm
• Web Analytics
• Film
• Video Production
• Integrated Marketing
• New Media
• Web Video
• Content Management
• Mobile Marketing
• Advertising
• Media Production
• SEO
• Blogging
• Online Advertising
• Social Networking
• Social Media Marketing
• Analytics
• Public Relations
• Content Strategy
• Management
• Marketing Strategy
• Facebook
• Marketing
• Television
• Producing
• Email Marketing
• Media Buying
• Copywriting
• Entertainment
• Google Analytics
• Media Planning
• Editing
• New Business Development
• Strategic Partnerships
• Commercials
• Video
• Interactive Marketing
• Digital Marketing
• Creative Direction