Sebastian Mendez
Vice President, Marketing Brand & Messaging Strategist, Consumer Banking @Regions Bank
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WORK HISTORY
Vice President, Marketing Brand & Messaging Strategist, Consumer Banking @Regions Bank
Birmingham, AL, US
EDUCATION
Jacksonville State University
Master of Business Administration - MBA
Universidad Rafael Landívar
Associate's degree, Industrial Design
Jacksonville State University
Bachelor’s Degree, Graphic Design
SKILLS
ABOUT SEBASTIAN MENDEZ
I\'m a brand strategist and creative leader who transforms consumer insights into business growth. I lead brand and messaging strategy for Regions Bank’s personal banking, the largest customer segment, to strengthen emotional connections and customer relationships.Throughout my career, I have driven continuous improvement. At Jacksonville State University, I transformed a legacy print shop into a full-service internal agency, restructured operations for a 20-person team, and redesigned the workspace to include creative pods and a new studio. These initiatives supported brand growth and improved performance marketing, resulting in an 11.35% increase in total enrollment and a 67.27% surge in undergraduate applications.With a BA in Graphic Design and an MBA, I bridge creative vision with commercial strategy.
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