Guilherme Mendes

About Guilherme Mendes

With a foundation in Civil Engineering and an MBA in Business, I bring 24 years of diverse experience across General Management, Sales, Trade Marketing, Communications, and Corporate Relations at leading multinational companies including PPG, Heineken, Philip Morris International, AB InBev, and HSBC.Fluent in English, Portuguese, and Spanish, I have lived and worked across Latin America, North America, Europe, and Asia, and have had the privilege of visiting over 75 countries. This global exposure has deepened my understanding of markets, sharpened my cultural awareness, and strengthened my communication skills.For more than two decades, I have led high-performing, multi-ethnic teams across regions, excelling in managing diversity and fostering collaboration in dynamic and complex environments. My leadership journey has honed my ability to navigate challenges, drive transformation, and deliver results.Most recently, I have embraced a new chapter in my career, transitioning into the tech world as the CEO USCA and Global CRO of Axur, a leader in the fast-growing field of Cybersecurity. This role allows me to combine my strategic vision and leadership expertise with a passion for innovation and technology, driving solutions that protect organizations in an increasingly digital world.Specialties: General Management, Leadership, Sales, Trade Marketing, Corporate Affairs, Digital Transformation, Export Operations, Training, and Public Speaking.Other Roles: • Active Member of YPO (Young Presidents’ Organization) • Angel Investor and Board Member at LoVin Wine and Dêvi Natural Drinks, OH Spirits, Yuool Shoes, InnoVentures Real Estate

Experience

1. CEO Usa & Canada Global Chief Revenue Officer

   Axur

   Nov 2024 — Present · Miami, FL, US

   Our purpose is to Make the Internet a Safer Place! Axur is a cost-effective external cybersecurity solution that empowers security teams to handle threats beyond the perimeter across the world. We detect and neutralize brand impersonation, phishing scams, dark web mentions, and other cybersecurity weaknesses. Axur’s solutions bring intelligence on cyber threat actors and zero-day vulnerabilities, safeguarding companies and their customers.

Education

• Universidade Federal do Paraná

  Engineering, Civil Engineering

  1994 — 1999

• INSEAD

  International Business Management

  2016 — 2016

• Harvard Law School

  Negotiation & Leadership Program

• FGV - Fundação Getulio Vargas

  MBA, Business

  2006 — 2008

Skills

• Team Leadership
• Data Analysis
• Merchandising
• Business Strategy
• Trade Marketing
• Results Oriented
• Human Relations
• Distributors
• Sales Plan
• Peering
• Coaching
• Perseverance
• Marketing Strategy
• Ethics
• Team Motivator
• Market Planning
• Fmcg
• Shopper Marketing
• Action Oriented
• Group Presentations
• Fast-Moving Consumer Goods (Fmcg)
• High Performance Teams
• Compliance
• Goal Oriented
• Key Account Development
• Negotiation
• Marketing Management
• Humor
• Delegation
• Managing High Performance Teams
• People Skills
• Agility
• Fairness
• Strategy
• Creative Problem Solving
• Team Building
• Management
• Sales Management
• Leadership Development
• Political Communication