Menaka Dharmapriya
Sales Executive @Tony's Chocolonely
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WORK HISTORY
Sales Executive @Tony's Chocolonely
London, GB
As a Sales Executive at Tony’s Chocolonely UK, I’m responsible for driving growth and expanding the brand’s presence in the convenience wholesale channel with a strong focus on launching and scaling our new 90g PMP bar. My role combines strategic business development, relationship management, and field execution to deliver sustainable sales results and strengthen Tony’s mission to make all chocolate exploitation free. Key Responsibilities: Drive new business development by securing listings and expanding distribution within independent convenience stores, primarily across the London.Manage and strengthen relationships with major wholesale partners and key independent accounts to maximise range, visibility, and sales performance.Represent the brand at depot shows, sales activations, and telesales campaigns to enhance awareness and support commercial growth.Achieve sales and distribution targets through structured outreach, data-driven territory planning, and effective negotiation with decision-makers.Collaborate with internal sales and marketing teams to implement promotional strategies, optimise POS execution, and deliver actionable market insights.Maintain accurate reporting and pipeline management through Salesforce, supporting overall channel strategy and team alignment.
EDUCATION
Trinity College Kandy
College, GCE A/L & O/L
Cardiff Metropolitan University
Master of Business Administration (MBA), Business Administration and Management, General
SKILLS
ABOUT MENAKA DHARMAPRIYA
I’m a driven sales professional with a passion for growing ethical and sustainable brands in the fast-moving consumer goods (FMCG) sector. Currently serving as a Sales Executive at Tony’s Chocolonely UK, I focus on expanding distribution, developing strong customer relationships, and delivering impactful growth within the convenience and wholesale channels.With hands-on experience in field sales, account management, and strategic business development, I take pride in driving measurable results from securing new listings and increasing product visibility to strengthening partnerships with key wholesale and independent retail customers.I’m motivated by Tony’s mission to make all chocolate 100% slave-free and believe that commercial success and social responsibility can go hand in hand. My approach combines strategic thinking with genuine relationship-building to ensure brands not only perform in-store but also create a positive impact in the marketplace.Core strengths include:• Business development and account management• Field sales strategy and execution• Negotiation and relationship management• FMCG and convenience channel expertise• Brand advocacy and ethical sales leadershipI’m always open to connecting with professionals who share an interest in purposeful growth, ethical business, and the evolving landscape of FMCG sales.
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