Melynda R.
Partnerships & Experiential at First Round LLC, a Diageo x Mainstreet Advisors JV | Building Brand Growth Through Creative Collaboration
- Role
- Brand Strategy & Partnerships at Off Hours Spirits
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Melynda R.
Driven by passion —and fueled by curiosity.\"I’m a brand and marketing strategist who specializes in building partnerships that turn ideas into cultural moments. My work lives at the intersection of brand storytelling, strategic collaboration, and experience design; creating campaigns that deepen connection and drive growth.With a background in luxury spirits, lifestyle, and hospitality, I’ve led cross-functional initiatives that fuse creative vision with commercial strategy. From national activations to global collaborations, I focus on building partnerships that not only elevate brand equity but also spark genuine engagement and long-term loyalty.Core Expertise• Experiential Marketing and Brand Activations• Strategic Partnerships and Collaborations• Narrative Development and Brand Positioning• Consumer Engagement and Loyalty Strategy• Digital and Social Program Execution• Budget Management and Contract Negotiation• Campaign Performance and Consumer Insight Analysis• Deep Industry Relationships and Trend FluencyI understand how to navigate the evolving spirits landscape and I’m relentless about turning great ideas into real-world impact.
Experience
Brand Strategy & Partnerships
Apr 2025 — Present · Los Angeles, CA, US
Led the creation of cultural collaborations and elevated brand experiences that positioned the brand as a modern, design-led name in premium spirits. I connected the brand to culture and hospitality while working with the sales team to translate brand storytelling into tangible growth across key markets.
Education
University of North Texas
Bachelor's degree, Design and Visual Communications, General
2013 — 2017
NYU Tisch School of the Arts
Certificate , Music Industry Essentials
2023 — 2033
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.