Melissa Whitman
- Role
- VP, Growth Marketing at Tigerbite
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
Experience
VP, Growth Marketing
Jan 2018 — Present
Growth Marketing: Responsible for identifying market opportunities, crafting sales messaging, creating marketing automations, and managing end-to-end user experiences to increase awareness, acquisition, retention, and revenue. Utilizing a data-driven approach, I meticulously calculate customer acquisition costs and optimize my limited marketing budget to reach and exceed targets. Business Management: Drawing on my expertise in marketing and technology I conceptualized then began developing an adtech platform to connect campaigns across advertising publishers with dynamic, personalized experiences. By fostering relationships with clients, vendors, investors, and other key stakeholders, I ensure operational alignment, financial management, budgeting, and cooperation keeps product development on track.
Education
Brigham Young University
Bachelor of Science, Business, Management, Marketing, and Related Support Services
2003 — 2008
Skills
- Web Analytics
- Local Search
- Market Research
- Search Advertising
- Marketing Strategy
- Entrepreneurship
- Salesforce.com
- Organic Search
- Landing Page Optimization
- Google Analytics
- Analytics
- Marketing Communications
- B2b
- Web Marketing
- SEO
- Account Management
- Search Engine Optimization (SEO)
- Advertising
- Lead Generation
- Ppc
- Email Marketing
- Online Advertising
- Crm
- Integrated Marketing
- Online Lead Generation
- Search Engine Marketing (Sem)
- Brand Development
- Conversion Optimization
- Online Marketing
- Display Advertising
- Digital Marketing
- B2b Marketing
- Mobile Marketing
- Social Networking
- Social Media Marketing
- Pay Per Click (Ppc)
- Online Reputation Management
- Marketing
- Social Media
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