Melvin Guan
Executive Director, UBS Wealth Management
- Role
- Head, Banking Client & Market Insights at UBS
- Location
- Weehawken, NJ, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
Experience
Head, Banking Client & Market Insights
May 2022 — Present · Weehawken, NJ, US
Education
Baruch College
MBA
University at Albany
Attended doctoral program in Economics
Peking University
BA
Skills
- Quantitative Research
- Marketing Research
- Survey Methodology
- Survey Design
- Customer Satisfaction Research
- Branding Research
- Analytics
- Marketing Strategy
- Consumer Insight
- Strategy
- Primary Research
- Marketing
- Secondary Research
- Investments
- Concept Development
- Vovici
- Qualtrics
- Usability Testing
- Data Analysis
- Segmentation
- Advertising Research
- Financial Services
- Copy Testing
- Customer Insight
- Marketsight
- Qualitative Research
- Spss
- Competitive Analysis
- Market Research
- Idea Generation
- Team Leadership
- Confirmit
- Market Planning
- Quantitative Analytics
- Market Analysis
- Equity Research
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