Melvin M Johnson
Digital Marketing Executive @Paras Health
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WORK HISTORY
Digital Marketing Executive @Paras Health
Gurugram, IN
Managing and driving the digital presence for Paras Health across multiple hospital units, ensuring brand consistency, performance growth, and seamless coordination between corporate and unit-level stakeholders.Key Responsibilities & Contributions- End-to-end website management – CMS updates, content optimization, lead tracking, and performance monitoringContent ownership across websites, blogs, and landing pages aligned with brand and business goals- Social media management – Instagram & YouTube content planning, posting, and video reviews as per brand guidelines- Google Business Profile (GBP) management – Creation, optimization, updates, and removals- SEO execution & optimization – Keyword research, blog publishing, on-page SEO, and SEO tools usage- Paid campaign management – Google Ads & Meta Ads (Search and Meta campaigns)Growth strategy implementation focused on lead generation and digital visibility- WhatsApp Blast management for outreach and engagement initiatives- Doctor profile updation & removal across all digital platforms- Agency coordination to ensure alignment with internal goals and brand standards- The POC at Corporate office for all digital, content, and marketing activities held across all the 8 Paras Health units:Patna, Gurugram, Darbhanga, Panchkula, Srinagar, Kanpur, Udaipur, and Ranchi.
EDUCATION
Rajiv Gandhi University of Health Sciences
Medical imaging technology , Radiology
AMITY University Gurgaon
Master of Business Administration - MBA, Healthcare and hospital management
ABOUT MELVIN M JOHNSON
I’m an MBA graduate working in Hospital and Healthcare management, with a keen interest in US Healthcare and Digital Marketing. I’m driven by impact and collaboration, whether that means improving hospital operations, enhancing patient experience, or helping healthcare businesses grow in a meaningful way. I believe good strategy should be smart, actionable, and people-first.Naturally curious and practical minded, always open to conversations, ideas, and collaborations that lead to better outcomes.Now that we are connected, let\'s turn conversations to opportunities!
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