Melvin M Johnson
Digital Marketing | US Healthcare | Hospital and Healthcare management | Hospital Service Marketing | Radiographer
- Role
- Digital Marketing Executive at Paras Health
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Melvin M Johnson
I’m an MBA graduate working in Hospital and Healthcare management, with a keen interest in US Healthcare and Digital Marketing. I’m driven by impact and collaboration, whether that means improving hospital operations, enhancing patient experience, or helping healthcare businesses grow in a meaningful way. I believe good strategy should be smart, actionable, and people-first.Naturally curious and practical minded, always open to conversations, ideas, and collaborations that lead to better outcomes.Now that we are connected, let\'s turn conversations to opportunities!
Experience
Digital Marketing Executive
Sep 2025 — Present · Gurugram, IN
Managing and driving the digital presence for Paras Health across multiple hospital units, ensuring brand consistency, performance growth, and seamless coordination between corporate and unit-level stakeholders.Key Responsibilities & Contributions- End-to-end website management – CMS updates, content optimization, lead tracking, and performance monitoringContent ownership across websites, blogs, and landing pages aligned with brand and business goals- Social media management – Instagram & YouTube content planning, posting, and video reviews as per brand guidelines- Google Business Profile (GBP) management – Creation, optimization, updates, and removals- SEO execution & optimization – Keyword research, blog publishing, on-page SEO, and SEO tools usage- Paid campaign management – Google Ads & Meta Ads (Search and Meta campaigns)Growth strategy implementation focused on lead generation and digital visibility- WhatsApp Blast management for outreach and engagement initiatives- Doctor profile updation & removal across all digital platforms- Agency coordination to ensure alignment with internal goals and brand standards- The POC at Corporate office for all digital, content, and marketing activities held across all the 8 Paras Health units:Patna, Gurugram, Darbhanga, Panchkula, Srinagar, Kanpur, Udaipur, and Ranchi.
Education
Rajiv Gandhi University of Health Sciences
Medical imaging technology , Radiology
2018 — 2022
AMITY University Gurgaon
Master of Business Administration - MBA, Healthcare and hospital management
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