Matt Elson

Marketing Manager @Iken

Our team head up the lead generation, digital & print content, coordination of our presence at regional, national & international events, our social engagement, promotion of client user groups & the integration of a new CRM platform. Responsible for building platforms to engage with new clients Expertise in- Developing multi channel digital marketing campaigns to generate new business & brand awareness -Heading up lead generation, responsible for all marketing activity, new advertising campaigns, data & analytics for online & offline campaigns, SEO / SEM -Event success - Networking - Leading targeted events - Conferences & exhibitions -Heading up direct marketing campaigns -Establishing & interpreting online analytics for stakeholders -Managing & developing social media campaigns -Leading ongoing CRM Development to provide a better lead generation platform for stakeholders -Working with external agencies to implement strategy, website development creating a tone of voice & leading a set of new personas