Melissa Rivers
Director, Marketing Campaigns @ Mattress Firm
- Role
- Director Marketing Campaigns at Mattress Firm
- Location
- Roseville, CA, US
- LinkedIn followers
- 500 followers
About Melissa Rivers
Strategic marketing leader with 15+ years managing social media, content, influencer and digital marketing initiatives for retail and B2B brands. Dedicated in elevating a brand’s presence through a customer-first approach, storytelling, community building and innovative marketing strategies. Passionate about cultivating new leaders and mentoring teams. Expertise: Social Media Strategy, Paid Social Media, Influencer Marketing, Content Marketing Strategy, Branded Content, Social-First Content Creation, Editorial Content, SEO, Crisis Communication, Agency and Team ManagementSkills: Verbal & Written Communication, Business & Technology Acumen, Strategic Thinking, Employee Advocacy, Social Media Platforms & Tools, Google Analytics, Audience Targeting, Data-Driven Thinking, Airtable, Adobe Creative Suite, Microsoft Office Suite
Experience
Director Marketing Campaigns
Mar 2024 — Present
Education
Sonoma State University
Bachelor's Degree, Communication Studies
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