Melody Walk

About Melody Walk

Digital analytics leader and solutions engineer with a track record of optimizing data strategy, driving customer adoption, and enabling business growth. Expertise in analytics, experimentation, and optimization, with a strong ability to translate complex data into actionable insights. Passionate about empowering organizations to make smarter, data-driven decisions.

Experience

1. Senior Manager, Data & Analytics

   Zilker Trail Consulting

   Jul 2025 — Present

   Lead digital strategy development and advanced data analysis for client accounts* Guide clients in building scalable analytics and marketing tech solutions* Own and grow the Adobe practice, including service design, delivery, and enablement* Support sales by pricing, presenting, and closing data-related services* Deliver analytics platform assessments, recommendations, and performance insights* Represent the company through content, speaking engagements, and industry events* Support onboarding and training of new team members* Collaborate cross-functionally to improve internal processes and client outcomes* Ensure consistent client satisfaction, retention, and delivery excellence

Education

• Christopher Newport University

  B.S, Psychology

  2003 — 2007

Skills

• Sql
• Access
• Adobe Target
• Web Analytics
• Analysis
• Business Analysis
• Analytics
• Management
• Data Analysis
• Segmentation
• Microsoft Excel
• Account Reconciliation
• Adobe Reports & Analytics
• Multivariate Testing
• Oracle Application Express
• Sitecatalyst
• Google Analytics
• Ensighten
• Adobe Certified Expert: Sitecatalyst
• Omniture
• B2b
• Tag Management
• Digital Marketing
• A/B Testing
• Microsoft Office
• Adobe Ad Hoc Analysis
• Adobe Report Builder
• Sem
• Highly Detailed
• E-Commerce