Melody Harris
Intelligent Digital Marketing & Brand Strategy | Proactive & Ethical Leader | Agile Collaborater | Analytical & Creative
- Role
- Associate Director, Communications Design at Healixglobal
- Location
- Newark, NJ, US
- LinkedIn followers
- 500 followers
About Melody Harris
I design dynamic cross channel marketing strategies, digital forward brand experiences and custom content that draws targeted consumers in. My upstream thinking meets business goals and drives long term success. I develop effective client relationships that build successful business partnerships. I\'m a team player who inspires talent, collaboration and sets expectations for an effective and progressive team.Specialties: Healthcare and Pharmaceutical Planning, Multicultural Media Planning and Activation, Digital Marketing, Programmatic Optimization, Experiential Events & Brand Strategy, Consumer Marketing, Brand Experience, Demand Generation, Social Engagement, Data Driven Digital Media, Total Market Strategy & Communications, Leadership, Client Facing, Partner Relationships, Agency Collaboration, Direct Marketing, Idea Generation, Strategic Planning & Brokering, Analytical, Insight Application, Budget & Finance Management, Team Building, Management and Mentoring
Experience
Associate Director, Communications Design
Sep 2021 — Present · NY, US
Leading a talented team on the AstraZeneca Respiratory business within Healix. Responsible for working closely with HCP and DTC brand teams on launching SAPHNELO, a new first-of-its-kind treatment prescribed for adults with moderate to severe systemic lupus erythematosus (SLE or lupus) who are receiving other lupus medicines.Design strategic media planning supported by data and analytics that help to develop smart multichannel tactics that breakthrough to HCPs and Consumers in meaningful and effective ways.
Education
Rowan University
Bachelor of Arts (B.A.), Communications, Public Relations
Skills
- Management
- Advertising
- Strategic Communications
- Online Advertising
- Brand Awareness
- Sponsorship
- Mobile Marketing
- Media Planning
- Brand Development
- Event Planning
- Competitive Analysis
- Market Research
- Social Media Marketing
- Integrated Marketing
- Social Media
- Interactive Marketing
- Digital Media
- Media Buying
- Brand Management
- Media Strategy
- Content Strategy
- Marketing Strategy
- Marketing
- Online Marketing
- Strategy
- Business Development
- Digital Strategy
- Digital Marketing
- Marketing Communications
- Customer Insight
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