Melody Greenwood
Senior Content Strategist @Red Hat
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WORK HISTORY
Senior Content Strategist @Red Hat
Raleigh, NC, US
Lead content strategy planning and execution for Red Hat’s foundational product, Red Hat Enterprise Linux- Create and execute compelling organic web content strategies that support user engagement and product adoption goals- Partner with product marketing managers and subject matter experts to ensure content marketing objectives and proposed projects align with the product’s overall go-to-market strategy- Identify, collect, and present performance metrics, key takeaways, and next steps to stakeholders and marketing leadership- Create project briefs outlining goals and editorial direction for a team of web writers- Maintain and optimize web content based on performance data and messaging updates- Write content for diverse audiences, aligning with different stages of the customer journey
EDUCATION
The University of North Carolina at Chapel Hill
Media and Journalism- Public Relations, Minor in Music
SKILLS
ABOUT MELODY GREENWOOD
Marketing Content Strategist and passionate leader with a combined 7 years of experience in content creation and 4 years experience in B2B SaaS content strategy, specializing in data-driven strategic planning to align with growth marketing objectives. Passionate about building brand affinity and connecting to what customers truly care about. Strives to build comprehensive, interconnected customer experience through collaboration with product managers, researchers, leadership, creative, and more.
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