Melody Greenwood

Senior Content Strategist at Red Hat

Role: Senior Content Strategist at Red Hat
Location: Durham, NC, US
LinkedIn followers: 500 followers

About Melody Greenwood

Marketing Content Strategist and passionate leader with a combined 7 years of experience in content creation and 4 years experience in B2B SaaS content strategy, specializing in data-driven strategic planning to align with growth marketing objectives. Passionate about building brand affinity and connecting to what customers truly care about. Strives to build comprehensive, interconnected customer experience through collaboration with product managers, researchers, leadership, creative, and more.

Experience

Senior Content Strategist
Red Hat
Apr 2025 — Present · Raleigh, NC, US
Lead content strategy planning and execution for Red Hat’s foundational product, Red Hat Enterprise Linux- Create and execute compelling organic web content strategies that support user engagement and product adoption goals- Partner with product marketing managers and subject matter experts to ensure content marketing objectives and proposed projects align with the product’s overall go-to-market strategy- Identify, collect, and present performance metrics, key takeaways, and next steps to stakeholders and marketing leadership- Create project briefs outlining goals and editorial direction for a team of web writers- Maintain and optimize web content based on performance data and messaging updates- Write content for diverse audiences, aligning with different stages of the customer journey

Education

The University of North Carolina at Chapel Hill
Media and Journalism- Public Relations, Minor in Music
2013 — 2017

Skills

Blogging
Research
Instagram
Writing
Microsoft Office
Mac
Mri Software
Fundraising
Time Management
Windows
Prezi
Public Speaking
Editing
Adobe Creative Suite
Customer Service
Powerpoint
Microsoft Excel
Teamwork
Vocus/Cision
Ap Style
Qualtrics
Microsoft Word
Leadership
Event Planning
Facebook
Writing Video/ Audio Public Service Announcements
Publicity
Social Media Marketing
Press Releases
Public Relations
Media Relations
Social Media
Twitter

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