Melody Cheng

About Melody Cheng

Social media marketing professional with 10+ years of experience building brands, content strategies, and communities from the ground up across media, fashion, and entertainment. Co-founder of AsianBossGirl, one of the most listened-to podcasts (10.8M+ downloads) for the Asian American community with a global audience and national media recognition. Known for growing social platforms organically, producing social-first content, and leading brand campaigns that blend authenticity with cultural relevance. Strong foundation in the creator economy, brand partnerships, and building cross-platform presence with a startup-minded approach.2017–2023: Co-founded AsianBossGirl, producing 150+ podcast episodes and growing the brand into a globally recognized platform featured on the Today Show, LA Times, and Huffington Post. Led social media strategy, scaling Instagram to 140K+ followers and establishing ABG as one of the most followed Asian American podcasts. Oversaw brand partnerships with HBO, Lululemon, Old Navy, and the CW, and helped launch a children\'s book in 20••••16–2017: Early social media hire at Jubilee Media. Scaled Instagram from 40K to 100K+ in under a year and helped expand their live event presence through community engagement and content strategy.2014–2016: Talent manager and content producer for YouTube creators. Produced branded content, supported national tours, and helped creators successfully execute partnerships while growing authentic, engaged fanbases.Specialties: Social Media Strategy, Organic Growth, Branded Content, Creator Economy, Community Building, Digital Storytelling, Podcast Production, Influencer Marketing, Brand Partnerships, Startup & Media Brand Development.

Experience

1. Social Media Director

   Hello Sunshine

   Oct 2025 — Present

Education

• UC San Diego

  Bachelor of Arts (B.A.), Communication, General

  2011 — 2013