Melody Yasaman Baha

About Melody Yasaman Baha

As the Senior Audience Manager at TIME, I play a key role in curating and engaging our diverse audience. My work spans marketing, audience development, strategy, and talent evaluation to ensure TIME events bring the right voices and leaders into the room. Working alongside the audience team, I help create marketing materials and event invitations, implement strategies to enhance audience attendance and engagement, and contribute to key logistical elements such as seating and guest lists. Beyond event execution, I identify influential industry figures, thought leaders, and emerging talent who align with TIME’s mission. These recommendations help shape event guest lists, ensuring that attendees reflect the impact and influence of TIME’s prestigious lists, including TIME100 Most Influential People, TIME100 Next, TIME100 Health, TIME100 Most Influential People in AI, TIME Latino Leaders, TIME Closers, and more.With a focus on audience experience and strategic curation, my role ensures that TIME events continue to spotlight the most impactful voices shaping our world.Throughout my career, I have produced and managed a wide range of events, including retail and cultural engagement experiences, brand activations, premieres, galas, awards ceremonies, video shoots, and high-profile receptions for clients such as Apple, Apple Music, Apple TV+, Sesame Street, and Bloomberg. —In addition to working on events, I have produced, written and directed multiple films that have earned recognition at various film festivals. My work in theatre, film, television, and voiceover animation further reflects my versatility as both an actress and a director.As the founder of Melodically Productions, I lead a team of innovators, makers, and visionaries dedicated to amplifying stories by women and underrepresented creatives. My passion lies in creating engaging, thought-provoking content across multiple platforms and genres.Driven by a commitment to storytelling and creative innovation, I am always eager to grow, collaborate, and push boundaries in the entertainment, marketing, and creative industries.

Experience

1. Founder CEO, Producer, Film Director

   Melodically Productions

   Jan 2022 — Present

   Founded and led Melodically Productions, an independent production company focused on amplifying women\'s and underrepresented creatives\' stories.

Education

• Santa Monica College

  Communication and Media Studies

• New York University

  Certification , Certificate in Television and Screenwriting

• The New York Conservatory for Dramatic Arts

  Associate in Occupational Studies, Film and Television Performance, Musical Theater Performance and New Media

• MiraCosta College

  Communication, General