Melody A.
Global Social Strategy Lead (Beauty & Wellbeing) @Unilever
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WORK HISTORY
Global Social Strategy Lead (Beauty & Wellbeing) @Unilever
Strategy lead, driving the social-first marketing transformation across a diverse portfolio of iconic B&W brands. Responsible for shaping the future of social engagement for B&W, driving growth by enhancing the division\'s ability to connect, engage, and build communities in the dynamic social landscape.Includes- Spearheading the development and implementation of new strategies, systems and upskilling initiatives to embed a social-first mindset into marketing models department wide-Defining the strategic role of social for B&W brands, collaborating closely with global brand teams, local markets, platform partners, and media leads to deliver best-in-class social strategies-Providing expert leadership and oversight within the Global Social + Influence team, working in tandem with the Influence Lead to evolve social and influencer marketing capabilities and optimize media partnerships for effectiveness.
EDUCATION
University of Technology Sydney
Bachelor in Public Communications (Major in Public Relations)
ABOUT MELODY A.
Brand Marketing Strategy Director - Social, Content, Influence
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