Melody Sun

About Melody Sun

With 14 years of diverse experience in Digital Marketing, Ad Products, and Analytics, including over 5 years of team management, I have a proven track record of driving substantial growth and implementing successful, data-driven marketing strategies. I excel in collaborating with cross-functional teams—spanning Product, Engineering, Analytics, Data Science, Finance, and Design—to deliver impactful results. My leadership style is both motivational and empowering, enabling teams to exceed business objectives and achieve their career aspirations.Specialties:SEM (Paid Search), SEO, Ad Products, Marketing Machine Learning Models, Bid Automation, Measurement & Attribution, Analytics, Re-targeting, Product Marketing, Paid Social, Paid Display, Video Marketing, e-Commerce.Career Interests:Senior Management, Performance Marketing, Product Management, Product Marketing, Digital Marketing Management.

Experience

1. Senior Manager, Performance Marketing

   eBay

   Sep 2023 — Present · Seattle, WA, US

   Channel Lead for paid search, overseeing strategy, execution, and performance across seven global markets, including the US, UK, DE, AU, CA, IT, and FR.Managed a $100M+ annual marketing budget, driving ROI through data-driven strategies and innovative solutions tailored to each market.Directed a team of marketing managers in end-to-end campaign operations, ensuring optimal execution, continuous performance enhancements, and alignment with global business objectives.Pioneered innovative approaches to enhance campaign performance, utilizing data analytics, A/B testing, and advanced targeting techniques to drive measurable improvements.Collaborated with product teams to define and implement product requirements that supported paid search initiatives, integrating cutting-edge tools and technologies.Championed a culture of continuous improvement, driving experimentation, best practices, and staying ahead of industry trends to maintain a competitive edge.

Education

• Capital University of Economics and Business

  Bachelor of Management, Information Management

• University of Florida - Warrington College of Business

  Master of Science, Information Systems and Operations Management

Skills

• Social Media Marketing
• Web Analytics
• Paid Search Strategy
• E-Commerce
• Paid Search Campaigns
• Html5
• Adobe Premiere Pro
• Youtube
• Css
• Google Adwords
• Sem
• Online Advertising
• Ppc
• Marketing
• Sql
• Google Analytics
• Photoshop
• SEO
• Online Marketing
• Javascript