Melody Short

About Melody Short

I fell in love with small business development during my first job out of college, at Sony Music. Fast forward to my work today, and I still love it. My work is steeped in identifying resources, creating opportunities, and advocating on behalf of Black-owned businesses.In my career of over 20 years as a marketing executive focused on business and brand development for small, women, and minority-owned businesses, I have a proven track record of identifying and securing new revenue streams and developing community partnerships. Nothing excites me more than seeing a project through from beginning to end. Ideation, strategy, tactics, and marketing; I’ve been fortunate to spearhead projects that have positively impacted hundreds of business owners. Yes, that’s right, I’m a marketer too! I develop, implement, and manage comprehensive marketing, advertising, and recruitment campaigns that attract and maintain business owners. If you need support or have any questions about business development, creating a fund for small, women, and minority-owned businesses, securing support from locally-elected officials or increasing the impact of community partnerships, please reach out to me. You can find my email and phone number in my “Contact Info.” I look forward to hearing from you! Accomplishments- Part of a team that approved $500 million in funding for small businesses impacted by the pandemic in the State of Virginia-Distributed $250K to small, women and minority-owned businesses in the Metropolitan Business League Resilience Fund-Secured media placement for small businesses in Essence, Forbes, and Entrepreneur Magazines, and the New York Times-Oversaw the creation of a small business e-commerce website. Resulted in a 20% increase in revenue

Experience

1. Community Experience

   Runway Roots A Financial Innovation Group

   Oct 2023 — Present

Education

• Morgan State University - Graves School of Business & Management

  Bachelor of Science (B.S.), Marketing

  1997 — 2001

Skills

• Digital Marketing
• Negotiation
• Management
• Online Advertising
• Social Media
• Entertainment
• Marketing
• Customer Satisfaction
• Budgets
• Event Planning
• Sales
• Social Networking
• Event Management
• Social Media Marketing
• Customer Service
• Online Marketing
• Public Relations
• Marketing Strategy
• Leadership
• Grant Writing