Melodee Smith

About Melodee Smith

Senior Sales/ Business Development & Marketing Director with over 20 years experience executing B2B marketing/sales strategies driving revenue with major accounts. Manage contractual compliance, contract negotiations, new product/innovation opportunities, promotional execution and growth of customer’s existing business. Develop business relationships at all customer levels to drive customer loyalty and professional relationships. Create and execute annual customer strategic business plan by assigned customer. Demonstrate knowledge of the industry/channel and customer’s business and establish annual volume/revenue targets by customer. Negotiate complex contracts across multiple territories. Build business objectives and execute those objectives to deliver against plan. Understand customer economics and how to manipulate and sell against customer priorities through PepsiCo products inclusive of beverages and products. Received 4 promotions since 2005 consistently achieving growth in revenue, new accounts and expansion of product lines in established accounts.STRENGTHSSales/Marketing StrategiesProvide strategic planning on execution of new business strategies, acquisition, conversion, sales strategy and goal attainment.Account Acquisition Develop strategy to acquire accounts from competition increasing market share and revenue. • Sales SkillsCold calling, presentations, negotiations on new accounts and renewals; strong closing of contracts.Account Development/ManagementManage accounts ensuring highest level of service handling complex client issues. • Project ManagementReview, manage projects to ensure strategies meet company plan. Talent DevelopmentDevelop, coach and mentor new and existing sales teams; collaborate with NASMs and execute national selling initiatives.

Experience

1. Regional Business Manager

   Nestlé Waters & Premium Beverages

   Feb 2021 — Present

Education

• Texas A&M University

  Bachelor of Science - BS