Katie Mellor
Senior Vice President, Client Leadership
- Role
- Senior Vice President at RAPP
- Location
- Plymouth, MI, US
- LinkedIn followers
- 500 followers
About Katie Mellor
Dynamic executive with 20+ years delivering integrated brand, CRM, loyalty, and media, and marketing leadership — proven ability to build and mentor global teams of account managers, strategic specialists, and creator‑economy consultants to deliver integrated, data‑driven marketing programs.Over career, have led $250 M+ CRM, loyalty, and content‑marketing initiatives for consumer and enterprise brands—driving a 15% lift in customer retention and a 10% revenue uptick—and managed $60 M+ multi‑channel media budgets with record performance benchmarks.
Experience
Senior Vice President
Oct 2025 — Present · Detroit, MI, US
Executive client lead for General Motors, managing a $36M portfolio while driving modernization of data, CRM, and marketing technology to enable precision, full-funnel engagement across GM brands.
Education
Michigan State University
Bachelor of Arts, Communications
Michigan State University
Bachelor of Science (BS), Communication, General
1997 — 2001
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