Mel King
Ux Content Designer Writer @ICBC (Insurance Corporation of British Columbia)
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WORK HISTORY
Ux Content Designer Writer @ICBC (Insurance Corporation of British Columbia)
Vancouver, BC, CA
As a Content Designer | Writer, I’m responsible for creating clear, human-centered content that helps people find the information they need quickly and confidently.My day-to-day work includes:Writing and refining content for internal and external audiences—including interface copy for appointment booking portals—while ensuring consistency with ICBC’s tone and voice across a range of platforms.Supporting teams across the organization by reviewing and editing content to ensure clarity, consistency, and compliance with brand and accessibility standards.Empowering distributed authors by providing training on web writing best practices and helping them confidently apply ICBC’s content and style guidelines.Collaborating with partners from multiple departments to align content with organizational goals, making sure each piece serves a clear purpose and meets customer needs.To do this effectively, I draw on knowledge of:Best practices for writing and structuring content for the web, including accessibility, plain language, and usability principles.Tools and strategies for measuring content performance and continuously improving it based on data and feedback.The broader business context, so content supports key corporate functions and reflects ICBC’s priorities.Departmental, industry, and brand standards to ensure every piece of content is consistent, purposeful, and trustworthy.
EDUCATION
Centre for Digital Media
Masters of Design: accredited by UBC, SFU, BCIT and Emily Carr
RED Academy
Diploma, User Experience Design
BrainStation
User Interface Design
Emily Carr University of Art and Design
Bachelors in Fine Art, Painting/Printmaking/Art History
SKILLS
ABOUT MEL KING
I\'m a Content Designer and UX Writer with 4-5 years of experience creating engaging and meaningful content for various platforms and audiences. I hold a Master of Design from the Centre for Digital Media, a Bachelor of Fine Arts from Emily Carr University, and additional certifications in Content Design from UX Content Collective, UX Writing Hub, and LinkedIn Learning.My core competencies include content design, UX content writing, content strategy, user research, information architecture, and collaboration. I have worked with product teams, clients, and stakeholders to define, write, edit, test, and improve the content that enhances the customer experience and supports the business goals. I have also received multiple awards and recognition for my work in multimedia and sustainability, such as the Webby Honoree in the Green Category and the COPA Award for Best Use of Video/Multimedia Feature. My mission as a designer is to continuously learn and grow, and to apply my skills and creativity to solve problems with empathy and curiosity.
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