Melissa Zavadil
Marketing Director @Distingue Marketing
Signup · Get unlimited contacts
WORK HISTORY
Marketing Director @Distingue Marketing
contract/clients: AnyTime Fitness, Seventeen Magazine, Ferrari, Kodak, Sports Professionals, SESC, Bright Horizons, MotoKids Magazine, Cowboy Outlets]Acting as a senior leader, executing sound halo digital marketing strategy across the ecosystem: integration of digital strategy tactics with the wider organization strategy and business model. Deep diving into the constantly evolving digital audience psychology and specific reactions within the digital world. Constant awareness of barriers; considerations, laws, and data protection and how they affect the connection. Planning strategies with effective objectives, positive team building, budgeting, and execution. Synergistic SEO/SEM strategies that intertwine all digital assets and creatives across the net. Building and optimizing winning paid search strategies utilizing A/B testing. Tailoring social media strategy & execution to specific audiences and matching branding while detailing desired reactions and measurements against ROI. Employing marketing automation, and staying connected to MQLs through email. Maximizing lead generation delivering real measured results. Creating content/creative strategies utilizing visuals, copy & voice with identified reactions. Communicating and connecting to the real human audience. Establishing & maintaining an effective UX experience that welcomes the audience and establishes quality branding. Managing CRM and contact strategy: predictive analytics, optimizing loyalty, cross-selling, up-selling, and touchpoint baselines for maximizing results. Measuring the success of execution by all data information landscapes, tools and technology, attribution modeling, and creating analytic reporting mechanisms.
EDUCATION
University of Colorado at Denver
Bachelor of Science - BS
University of Colorado Denver
Master of Science - MS
ABOUT MELISSA ZAVADIL
As a senior project manager and marketing director, with 17 years of professional experience in delivering sound and holistic marketing solutions across the ecosystem. A master\'s degree in international business, a bachelor\'s degree in business administration, a Certified Scrum Master, certification in quality assurance and quality control, Hazwoper, OSHA 30, and 13 years of hands-on project management experience with agile and waterfall. I have the skills and knowledge to strategize, plan, execute, and manage complex and impactful contracts, and IT Projects for a variety of Science-based clients and sectors. My disciplines include strategy creation & and implementation, budget management, project timeline management, cross-cultural operational management, subcontractor agreements, and training/onboarding/employee upscaling paths, process improvements. I have served as a lead marketing director and/or project manager on government and private contracts, ranging from IT SaaS solutions, 360 educational outreach programs to online e-commerce strategies servicing clients as a Prime such as: Kaiser Hospitals, DoD, US Navy, USAF, NOAA, NAVFAC, US Forest Service, Cowboy Outlets, AnyTime Fitness, Bright Horizons, Seventeen Magazine, and Forza. And project managed omnichannel solutions for a Fortune 500 global brand suppliers such as Revlon, Proctor & Gamble, Unilever, Monster Energy, and Galderma. Highly recognized for my creative strategies/graphic design, customer relationship management, and processing being awarded with an innovative processing improvement award from a Fortune 100, two five-star customer service awards from a Fortune 100, and 11 photographic/graphic design awards from a Fortune 500 company. My mission is to create and deliver contracts with the best-added value possible to the client.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.