Melissa Zane

About Melissa Zane

Brand, Marketing, Creative Consultant | International Artist | OwnerAs a Consultant, I deliver strategic brand consulting and creative services to independently owned businesses, with a focus on branding, corporate identity, creative direction, design, social media, web development, marketing, and team training. With an adaptable, results-driven approach rooted in big-agency expertise, I collaborate directly with business owners and sales teams—to craft impactful brand experiences. Services include brand and marketing consultation, advertising, content creation, and digital strategy. Notable clients include DoubleTree by Hilton Reading, Cheers Bistro, The Imperial Event Center, Holiday Inn Lancaster, KB Custom Building, Precision Cobotics, and DenTech Industrial. I work across industries such as hospitality and events, landscaping and construction, and B2B to elevate brand presence, attract target audiences, and drive business growth.• Branding• Marketing • Logo Design• Creative/Art Direction• Presentation Design• Photo/Video Direction• Social Media• Websites • DesignEducation:I hold a Master of Fine Arts degree in Advertising from the Academy of Art University in San Francisco, California, and a Bachelor of Fine Arts degree in Communication Design from Kutztown University of Pennsylvania.

Experience

1. Artist

   Melissa S Zane Studios Llc

   Jan 2018 — Present · Columbia, PA, US

   I’m a contemporary artist creating modern botanical and nature-inspired works that celebrate form, texture, and emotion. Based at the Lancaster Art Vault in Central Pennsylvania, I specialize in expressive floral paintings, high-relief compositions, and gilded natural elements that invite viewers to reconnect with the beauty of the natural world.My work is rooted in intentional process and inspired by the organic lines, layered details, and shifting light found in nature. I offer original artwork, limited edition giclée prints, and work on commission for collectors, designers, and nature enthusiasts.Whether displayed in a private collection or public space, my pieces are designed to bring a sense of calm, depth, and connection.Let’s connect—I\'d love to share more of my work and the stories behind each piece. Visit my website at: mszFineArt.com

Education

• Kutztown University of Pennsylvania

  BFA, Communication Design

  1991 — 1995

• Academy of Art University

  MFA, Advertising

  2007 — 2011

Skills

• Art Direction
• Marketing Communications
• Concept Development
• Brand Development
• Web Design
• B2b Marketing Strategy
• Strategic Planning
• Marketing
• B2b
• Adobe Creative Suite
• Strategy
• Digital Marketing
• Graphic Design
• Branding & Identity
• Corporate Identity
• Cross-Functional Team Leadership
• Marketing Strategy
• Integrated Marketing
• Corporate Communications
• Creative Strategy
• Strategic Hiring
• Leadership
• Corporate Branding
• Management
• Team Leadership
• Branding
• Business-to-Business (B2b)
• Advertising
• B2b Marketing
• Business Operations
• Creative Direction