Melissa Yang
- Role
- Global Marketing Manager at Samsung Electronics
- Location
- Old Greenwich, CT, US
- LinkedIn followers
- 500 followers
About Melissa Yang
Marketing Specialist | Web UX & Content Expert | Project Management…
Experience
Global Marketing Manager
Mar 2014 — Present
Led the homepage content curation and built the customer shopping journey of global \"Samsung.com\"• Managed “Samsung Business” Global Campaign for Samsung B2B brand.• Launched Samsung Executive Business Center, coordinating with Solution Partners, Product Planning, R&D, Content Services, and Sales.• Led strategic partnership with following global solution partners, opening new business opportunities and long-term contracts.• Developed Global Marketing Campaigns for 2018 PyeongChang Olympics and FINA Swimming Championship, including Torch Relay Campaign Strategy, Digital Marketing, and PR.
Education
UCLA
Exchange Student
2004 — 2004
Yonsei University
BA, Communication and Management (Valedictorian)
2001 — 2005
UC San Diego
Exchange Student
2004 — 2004
Goldsmiths, University of London
MS, Management of Innovation (with High Merit)
2015 — 2016
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