Melissa Xingye Lu
Sr Marketing Manager at Panda Restaurant Group
- Role
- Senior Marketing Manager at Panda Restaurant Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Melissa Xingye Lu
Brand marketing, innovation and insights professional with 15+ years of Foodservice & CPG experience working with global, category-leading and startup brands. Proven track record of achieving business results and driving efficiency through strong project management, collaborative team leadership and people development skills, with significant achievements in the following:• Marketing: Menu/Product Innovation and Commercialization, Brand Activation and Promotions, Strategy• Insights and Analytics: Consumer, Category, Marketing Initiative Performance• Collaboration and Leadership: Cross-Functional, Field Marketing, Agency and Vendor Partner Management• People Manager and Developer• P&L and Budget ManagementStrengths Finder 2.0: Empathy, Learner, Harmony, Input, DeveloperWorking Genius: Wonderer, EnablerInsights Discovery Colors: Blue/GreenMyers-Briggs: INFJDiSC: CS
Experience
Senior Marketing Manager
Mar 2023 — Present · Rosemead, CA, US
Core and regional menu strategy, including ingredient elevation and menu optimization/rationalization
Education
Northwestern University
BS, Communication Studies, Psychology
2006 — 2010
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