Melissa Wylie
Seo Manager @TaxSlayer
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WORK HISTORY
Seo Manager @TaxSlayer
Lead and execute on-site and off-site SEO strategy for TaxSlayer and TaxSlayer Pro to drive organic traffic and conversion growth for both brands- Set content strategy based on search trends and opportunities, and collaborate with content designers to produce optimized materials- Monitor and report on channel performance, providing written and verbal updates to stakeholders- Manage earned media campaigns with outside vendors to drive backlinks and boost brand awareness- Conduct regular technical audits and collaborate with IT and development teams to implement SEO-focused technical improvements- Manage SEO projects that require cross-team collaboration, such as the creation of new pages or tools, or broader enhancements like site navigation improvements
EDUCATION
University of North Texas
Bachelor's degree, Journalism
Collin College
Associate of Arts (AA)
SKILLS
ABOUT MELISSA WYLIE
Versatile SEO manager with experience across different financial industries and a background in SEO writing. Skilled at crafting and implementing user-focused SEO strategies that drive results.
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