Melissa Winnig
Media Strategy Director @Haworth Marketing Media
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WORK HISTORY
Media Strategy Director @Haworth Marketing Media
Minneapolis, MN, US
Lead integrated media planning and strategy across national and local campaigns for major consumer brands including Mark Anthony Brands (Mike’s Hard Lemonade, Cayman Jack), Dick’s Sporting Goods, and Guitar Center.Develop full-funnel media strategies across traditional and digital channels, balancing brand-building and performance media tacticsPartner with channel specialists to plan campaigns across linear TV, streaming/CTV, digital video, paid social, programmatic, audio, search, and commerce mediaSupport planning and allocation of $80MM+ in media investment across national and local campaignsLead cross-functional teams responsible for campaign planning, execution, and optimizationTranslate business objectives into clear media strategies and actionable campaign plansPartner with analytics teams to define KPIs, monitor campaign performance, and identify optimization opportunitiesMentor planners and strategists while ensuring quality and consistency across client work
EDUCATION
University of St. Thomas
Bachelor's degree, Journalism
SKILLS
ABOUT MELISSA WINNIG
Media strategy leader focused on developing clear, integrated media plans across digital and traditional channels.In my current role at Haworth Media, I lead planning across brands within the Mark Anthony portfolio (Mike’s Hard Lemonade and Cayman Jack), and have also led work for Dick’s Sporting Goods and Guitar Center.I have managed high-volume, complex accounts across CPG, retail, QSR, and nonprofit organizations with media budgets exceeding $80MM, connecting brand and performance goals and guiding plans from strategy through executionI’m known as a strong leader with clear thinking, thoughtful direction, and direct communication. I’m good at keeping a lot of moving pieces aligned and making sure things actually get done—while keeping the process collaborative, teams engaged, and bringing a little personality along the way.
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