Melissa Russell

Co-founder & CEO @Lyter

Created and co-founded a start-up company centred on the revolutionary design of the Lyter (a hemp wick and plasma lighter that we had patented)- Designed fundraising pitch decks and a Shopify website- Hired, led and coordinated international design teams to bring the vision of the Lyter to life (Industrial designers, engineers, brand designers, etc.)- Successfully connected with government organizations in Canada to earn tens of thousands of dollars in grants towards the development of the Lyter- Created engaging TikTok videos to amass a loyal following of people that are excited about the launch of the Lyter- Achieved a high view count of over views on the best-performing video (so far) and over 1.2 million views on the Lyter page- The Lyter will launch to the public on Kickstarter in 2024.