Melissa Vasquez

About Melissa Vasquez

Marketing is more than campaigns and content—it’s about connecting the right message with the right audience at the right time. With a background spanning marketing strategy, CRM automation, and direct response copywriting, I specialize in building full-funnel marketing strategies that drive revenue, improve customer engagement, and streamline processes for maximum efficiency. Whether launching targeted digital campaigns, optimizing CRM workflows, or mapping out high-converting sales funnels, I thrive on turning challenges for complex B2C and B2B industries into scalable marketing solutions. Marketing Campaign Strategy – Designing and executing multi-channel marketing campaigns that drive conversions. CRM and Process Automation – Implementing marketing automation tools to improve efficiency and lead management. Direct Response Copywriting – Crafting high-converting email sequences, landing pages, and ad copy. Lead and Demand Generation – Driving qualified leads through social media, PPC, and webinar funnels. Sales and Business Development – Building strong pipelines and increasing revenue through strategic marketing. Generated $7M+ in sales by creating B2C and B2B lead generation strategies and writing impactful direct response copy. Recommended CRM automation and marketing channel optimizations that streamlined workflows and improved efficiency, which captured new leads that led to thousands of dollars in revenue. Helped catapult sales growth 200% by creating content and messaging that better resonated with target audience across lead magnets, email sequences, webinar scripts, PPC ads, and case studies. I’m passionate about mentorship and collaboration, and I bring creativity, analytical thinking, and humor to every project. ’ Please reach out to discuss how marketing and automation can fuel your organization\'s business growth. Email Marketing • Sales Funnel Mapping • Marketing Campaigns and Collateral • Customer Relationship Management (CRM) • Project Management • Case Studies • Customer Interviews and Surveys • Social Media and Digital Adverting • SEO • Website Landing Pages • Sales • Sales Scripts • Digital Marketing • Performance Metrics • Internal Communications • Brand and Direct Response Copywriting • Account Management • Consumer Journey Management • Account-Based Marketing (ABM) • Lead Generation • Demand Generation • Voice of Customer Research (VOC)

Experience

1. Sr Field Marketing Specialist

   PNC

   Aug 2022 — Present · US

Education

• The University of Texas at Austin

  Bachelor of Arts - BA

• The University of Texas at Austin

  Bachelor of Arts

  1992 — 1997