Melissa van Wie
Strategic leader in bringing together advanced analytics and consumer insights
- Role
- Us Business Intelligence Capabilites Leader at Kimberly-Clark
- Location
- Neenah, WI, US
- LinkedIn followers
- 500 followers
About Melissa van Wie
Strategic leader with 15+ years of diverse hands-on experience in advanced analytics and developing deep consumer insight to drive innovation, define brand strategies and KPIs, identify digital audience targeting, optimize marketing investment, assortment and pricing. I have a passion for coaching others, driving results, and finding innovative approaches to solve tough business questions and advance capabilities.
Experience
Us Business Intelligence Capabilites Leader
Sep 2022 — Present
Skills
- Iri
- Business Insights
- Nielsen
- Spectra
- Shopper Marketing
- Research
- Competitive Intelligence
- Advertising Research
- Product Launch
- Category Insights
- Segmentation
- Brand Equity
- Ac Nielsen
- Consumer Products
- Marketing Research
- Consumer Behaviour
- Fmcg
- Strategic Thinking
- Analytics
- Competitive Analysis
- Market Intelligence
- Insight Generation
- Product Innovation
- Consumer Insight
- Market Research
- Brand Architecture
- Market Analysis
- Nielsen Nitro
- Customer Insight
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