Melissa Southwell Archie
Chief Strategist Consultant @The Collective Lifestyle Marketing Group
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WORK HISTORY
Chief Strategist Consultant @The Collective Lifestyle Marketing Group
Facilitate discovery for brand and marketing strategy development for Founders, CEOs, and small business teams.Develop and manage client marketing strategy execution plan.Direct client content marketing, and storytelling development to ensure brand alignment.Lead project management for multiple projects, including campaign management, and drive alignment across multiple stakeholders.Oversee the buildout of marketing funnels and analyze performance metrics for optimal performance.Creator of The Launch Ladder Method, a sequential methodology that simplifies the process of brand clarification and strategy development for launch/relaunch.Creator of Brand YOU, a program built to help micro and small business owners, freelancers, practitioners, and creatives, clarify their brand and develop a strategy without a big team, overwhelming time commitment, or guesswork.Manage small business operations.
EDUCATION
SUNY New Paltz
BA, Communications and Media
SKILLS
ABOUT MELISSA SOUTHWELL ARCHIE
I help founders, creatives & mission-driven orgs clarify their story, grow their brand & build strategies that scale with integrity. With 20+ years in partnerships, marketing & team leadership, I translate vision into action—driving business growth while cultivating cultures of excellence & humanity.For over 20 years, I’ve guided entrepreneurs, artists, and businesses through moments of growth and change—whether shaping partnerships for community development, leading marketing strategy that multiplies visibility and revenue, or cultivating team cultures where excellence and humanity can thrive side by side.I lead with intention, clarity, and care—ensuring teams feel supported in their roles, empowered in their growth, and inspired by the work we create together. From launching community programs and high-impact events to building marketing systems that scale small business success, I specialize in translating vision into action.**Career Highlights**- Increased client marketing efficiency by up to 400% through strategy, systems, and execution- Founded LAST Monday, a monthly community series amplifying underrepresented voices in music, poetry, and storytelling- Built and nurtured partnerships across the arts ecosystem, aligning collaboration with shared values and mission impact- Drove over $300K in new business within six months as a media Account Executive, later scaling a client to $1M in annual revenue- Developed and executed high impact campaigns for brands including Under Armour, Hennessy, EmblemHealth, BET, and Jamaica Tourism- Supported the growth of Notes to the Soul, a nonprofit championing for diverse voices in the arts and career sustainability, as both Board Member and Director of Partnerships.**Recognition & Service**- Panelist and facilitator for programs empowering women and entrepreneurs in the U.S. and abroad, including Obama’s My Sister’s Keeper initiative and the U.S. Embassy’s Andrew Young Center in Côte d\'Ivoire- Mentor, producer, and judge supporting emerging talent in film, music, and business through workshops and pitch events.If you’re seeking a partner who can bring big-picture vision, people-centered leadership, and operational excellence to your work, let’s connect and explore what we can build together.
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