Melissa Saldana-Chase

About Melissa Saldana-Chase

I am a brand and integrated marketing leader with 15+ years of experience developing and executing full-funnel campaigns across CPG, fintech, SaaS, and AI.I lead integrated marketing programs from positioning and messaging through campaign launch and performance measurement. My work focuses on translating complex products into clear value propositions and building campaigns that support both brand growth and business outcomes.I have led campaigns across paid, owned, and earned channels including TV, OOH, digital, social, retail, events, and audio, supported by strong performance analytics and modern marketing tools, including AI-enabled workflows that help teams move faster and make better decisions.I am intentionally curious about the industries I work in and the technologies shaping them. I follow cultural trends, media, and emerging tools closely because they often signal how audiences will engage with brands next. That perspective helps ensure the marketing work I lead feels timely, relevant, and grounded in how people actually interact with products and content.Over time I have chosen roles across different industries including CPG, fintech, SaaS, and AI because each new space presents an opportunity to keep learning and apply marketing fundamentals in new ways.SKILLS & EXPERIENCEIntegrated Marketing | Marketing Strategy | Campaign Strategy & Activation | End-to-End Campaign Management | Cross-Functional Leadership | Brand & Creator Partnerships | Influencer & Celebrity Campaigns | Cultural & Creator Marketing | Shopper & Retail Marketing | B2C & B2B Marketing | Full-Funnel Strategy & Execution | Consumer Insights | Performance Reporting & Insights | Measurement & Optimization | Multicultural MarketingSELECTED HIGHLIGHTS• Led global brand campaign strategy at Pinterest delivering 4.7x ROI and $20M+ marketing-attributed revenue while maintaining consistent positioning across international markets• Owned strategy for a $30MM+ Jennifer Lopez–led national campaign for Yoplait, building a culturally relevant narrative across advertising, retail activation, social media, and influencer partnerships• Owned go-to-market strategy for Square for Restaurants’ OpenTable integration, exceeding adoption targets by 54% through clear positioning and customer value messaging• Established brand awareness, brand lift, and Voice of Customer measurement frameworks to track brand health and inform strategic marketing decisions

Experience

1. Brand Marketing Manager

   Turing

   Apr 2025 — Present

   Owned Turing’s multi-channel rollout of company-wide brand refresh, managing cross-functional and external creative teams across messaging, visual identity, asset development, and launch execution- Oversee brand awareness and perception research among technical decision-makers- Leading full-funnel campaigns across paid and organic channels driving 100M+ targeted impressions and measurable pipeline growth.

Education

• Universidad La Salle Bajío

  B.A., Communication Sciences and Journalism

Skills

• Leadership
• Marketing Communications
• New Wave Enthusiast
• Marketing
• Digital Media
• Promotions
• Television
• Communication
• Management
• Advertising
• Email Marketing
• Social Media Marketing
• Interactive Marketing
• Account Management
• Multicultural Marketing Communications
• Online Advertising
• Critical Thinking
• Event Management
• Digital Strategy
• Bilingual-Spanish
• Project Management
• Us Pop Culture Savant ;)
• Strategic Planning
• Digital Marketing
• Social Media
• Event Planning
• Public Relations
• Budgets
• Direct Mail
• Integrated Marketing
• Marketing Research
• Strategy
• Brand Management
• Cross-Functional Team Leadership
• Content Strategy
• Marketing Strategy