Melissa Shea
Senior Growth Manager @ WillowTree | Loyalty | Martech | LTV
- Role
- Manager, Digital Marketing at TELUS Digital
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Melissa Shea
With a robust background in digital marketing and a specialization in growth strategies, my tenure at WillowTree has been marked by leveraging tools like Braze, Salesforce Marketing Cloud, Adobe Experience Platform, GA4, and Amplitude Analytics to drive sustainable growth. At the heart of my approach lies a commitment to data-driven decisions that optimize customer loyalty and increase lifetime value.
Experience
Manager, Digital Marketing
Sep 2025 — Present
Education
SUNY Oneonta
Business
2007 — 2008
Le Moyne College
BS, Marketing
2008 — 2011
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