Melissa Russom

About Melissa Russom

Marketing communications consultant trusted by high-growth, non-profit, and small…

Experience

1. Founder and Principal

   Melissa Russom Strategic Communications

   Jan 2018 — Present · Clifton Park, NY, US

   I empower organizations, large and small, to engage more meaningfully with the people they need in one or more of the following ways:* Brand strategy: identifying that core idea and identity that is unique, resonates, and unifies, including your organization\'s persona, personality, brand story, and voice.* Messaging strategy: condensing your what, why, and how to the most direct and memorable message that moves people to action.* Strategic communications planning: designing an approach that is informed by goals, insights, and resources to keep a lean budget focused on the right tactics.* Fractional communications leadership: as a fractional member of your team, I\'ll provide the senior communications expertise that keeps your team focused on the most impactful tactics—whether as a mentor to a junior staff communications coordinator or as the primary communications voice among the team.

Education

• University of Kent

  MA, International Conflict Analysis

  2005 — 2006

• Brussels School of International Studies

  MA, International Conflict Analysis

  2005 — 2006

• Providence College

  BA, Political Science

  2000 — 2004

Skills

• Research
• Public Relations
• Media Relations
• Marketing Communications Planning
• Nonprofit Organizations
• Event Management
• Social Media
• Fundraising
• Nonprofits
• Marketing
• Volunteer Management
• Community Outreach
• Event Planning
• Grant Writing
• Management
• Non-Profits
• Storytelling
• Newsletters
• Editing
• Marketing Communications
• Microsoft Office
• Public Speaking