Melissa Runstrom
Senior Director, Demand Generation and Marketing Operations @Quorum
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WORK HISTORY
Senior Director, Demand Generation and Marketing Operations @Quorum
Washington, DC, US
I optimize demand generation, foster collaboration, and fuel sustainable revenue growth for Quorum. Focusing on strategy and execution, my team leads customer and prospect engagement through events, multi-channel marketing campaigns, and an integrated Martech stack. By aligning technology, operations, and strategic insights across a fantastic team, I help drive results for the business and generate demand and revenue across the entire customer lifecycle by building high-quality pipeline. With Quorum, your team can impact policy at all levels. Stay ahead of emerging legislative developments with access to legislation and dialogue across Congress, all 50 states, and the EU. Quorum helps your team easily track specific bills and report on legislative changes while reaching your stakeholders with innovative, integrated outreach tools.Key areas of focus:* Ensuring we are executing against multi-channel campaigns that engage customers and prospects across the entire lifecycle.* Building high-quality, sales-ready pipeline through consistent outreach and strategic account engagement.* Leveraging data and analytics to optimize performance, drive efficiencies, and strengthen collaboration between marketing, sales, and customer success.* Leading and mentoring a high-performing marketing team to innovate, experiment, and deliver results.
EDUCATION
New York University
MA, Near Eastern Studies
University of Michigan
BA, Anthropology, Creative Writing
The American University in Cairo
Arabic
Hedayet Institute for Arabic Studies
Arabic Language
SKILLS
ABOUT MELISSA RUNSTROM
I\'m a marketing professional focused on impactful messaging and a strategic approach to generating revenue and building pipeline. My work is often at the intersection of strategy, creativity, and measurable impact. With a passion for solving complex challenges, I build scalable systems, processes, and campaigns that don’t just generate leads, but build sustainable revenue growth.I consider myself a systems-minded, people-centered leader who helps the team ensure that output is sustainable, honest, and valuable. I am motivated by a good challenge, developing better processes and new systems, and, of course, creating thoughtful, motivating campaigns. Connect with me, and we can swap stories. I’m energized by sharing what works (and what doesn’t), exchanging insights, and finding innovative ways to engage audiences. Whether designing a high-impact campaign, optimizing the Martech stack, or leading cross-functional initiatives, let\'s see where we can blend analysis and creative vision.
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