Melissa Robenhorst

About Melissa Robenhorst

Dynamic, results-driven marketing leader with experience across both agency and…

Experience

1. Marketing Manager

   Sure-Dry, LLC

   Feb 2022 — Present · Menasha, WI, US

   Oversee the strategy, execution, and performance of the marketing function—aligning brand, content, and lead generation with overall company goals.Key Responsibilities- Lead the marketing department, managing day-to-day operations, team performance, and long-term strategy- Translate company vision into actionable marketing plans; remove barriers and provide clarity to align team objectives- Recruit, onboard, and develop marketing team members; foster growth through coaching, feedback, and performance reviews- Partner with HR to build and communicate the company’s employment brand- Develop and manage the annual marketing plan and lead generation budget- Meet or exceed lead generation goals through multichannel campaign strategy- Oversee content calendar creation, campaign execution, and brand consistency across platforms- Manage vendors and agency partners to ensure aligned execution and ROI- Evaluate, plan, and participate in events that support lead generation and brand awareness- Monitor performance metrics and adapt strategies based on results and market trends- Ensure all marketing materials—internal and external—are brand-aligned and audience-appropriate- Respond to media inquiries, manage company announcements, and oversee review responses- Represent the company through community outreach and partnerships- Provide creative direction and produce original marketing content—including campaign copy, social media, promotional materials, videos, presentations, and graphics

Education

• University of Colorado at Boulder

  BS

Skills

• Program Management
• Strategy
• Market Research
• Strategic Planning
• Social Media
• Account Management
• Contract Negotiation
• Creative Direction
• Advertising
• Media Planning
• Project Management
• Marketing
• Marketing Management
• Management
• Market Planning
• Brand Development
• SEO
• Event Management
• Sem
• Social Media Marketing
• B2b
• Corporate Communications
• Marketing Strategy