Melissa Pranger
Senior Manager, Book Publicity @American Enterprise Institute
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WORK HISTORY
Senior Manager, Book Publicity @American Enterprise Institute
Washington, DC, US
In a newly created position, oversee book publicity and branding for a major think tank whose authors publish both inside the institution with AEI Press and outside with the top publishers like Penguin Random House, HarperCollins, Hachette, and Norton. Orchestrate the relaunch of AEI Press and manage book development for the first titles to be published in Fall 2023. Create media and advertising plans, send proofs for targeted endorsements and reviews, pitch to bookstore reps at sales conferences, and underscore the importance of the authors\' expertise. Strategically positioning AEI Press as a top brand of peerless writing, policy research, and commentary.In 2022, helped make Chris Miller\'s \"Chip War: The Fight for the World\'s Most Critical Technology\"(Scribner) a New York Times Bestseller, winner of the FT\'s Business Book of 2022, and on Best Books of the Year at such places as The New Yorker and the Washington Post.
EDUCATION
Brown University
Bachelor of Arts - BA, Art History
National Cathedral School
High School
ABOUT MELISSA PRANGER
Communications professional with over 20 years of experience in media relations, branding, writing, editing and content development. Working in New York, London and Washington DC, I have publicized everything from four magazines and a photography foundation to think tanks, a senator and a number of NGOs. Extensive contacts in national and international media. I\'ve written hundreds of press releases, media alerts. book jackets, newsletter and web content, plus other PR tools and edited press materials, policy papers, long-form government reports, and the foreign policy chapters of a presidential briefing book. Author of a novel and the second is being revised (and revised.)
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