Melissa Pert
VP, Media Director
- Role
- VP, Media Director at Karsh Hagan
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Melissa Pert
Strategic media leader with 25 years of experience building integrated campaigns that drive brand momentum and measurable results. I lead a powerhouse team of planners, buyers, and analysts at Karsh Hagan, where we bring together data, creativity, and innovation to solve complex marketing challenges.With deep expertise across digital, traditional, and influencer channels, I specialize in translating business goals into cross-platform strategies that deliver. From higher education and tourism to healthcare, finance, and public sector work, I’m passionate about helping brands connect with real people—and seeing the results to prove it.Focus areas: media strategy, team leadership, full-funnel planning, performance analytics, audience intelligence, and smart media investments that go further.
Experience
VP, Media Director
Jun 2022 — Present · Denver, CO, US
Lead a team of 20 media specialists across traditional, digital, programmatic, and social channels, overseeing strategy, planning, and buying for a diverse client base. Drive media-agnostic approaches that balance awareness, consideration, and conversion tactics while leveraging research tools (Comscore, Nielsen, Pathmatics, GWI) and DSPs (The Trade Desk, Viant) to optimize ROI. Foster team growth through mentorship and training, while building integrated, data-driven strategies that minimize waste and maximize efficiency. Partner with clients including Travel South Dakota, Visit Denver, Anschutz Medical Center, Scooters Coffee, YMCA, MSU Denver, and Denver Health to create impactful media campaigns that deliver measurable results.
Education
Gustavus Adolphus College
Bachelor of Science (BS), Psychology
1995 — 1999
Skills
- Digital Media
- Media Strategy
- Media Buying
- Media Planning
- Digital Strategy
- Interactive Marketing
- Advertising
- Interactive Advertising
- Email Marketing
- Outdoor Advertising
- Strategy
- Social Media Marketing
- Mobile Marketing
- Online Advertising
- Digital Marketing
- Social Media
- Integrated Marketing
- Brand Management
- Marketing Strategy
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