Melissa P.
Client Marketing Manger - Premier, Deposits, and Debit Cards
- Role
- Client Marketing Manager Consumer Products at Truist
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Melissa P.
Marketing Professional for the 8th largest financial institution in the US, Truist.• Twenty-five years of leadership in marketing, strategy, and project management spanning across digital, wealth, and multicultural audiences• Agile and Change Management professional with proven innovative thinking, astute decision-making, proficient organization skills, and consistent execution• Product and process launch expert - launched three of BB & T’s largest digital products – U by BB & T, Zelle, and online account opening• Thought leader for a holistic client experience including client advocacy for product development and solutions• Proven public speaker with senior leadership teams on briefings, training, procedures and motivational involvement• Consistent interface with senior leadership and executive management Specialties: Digital marketing, digital investing, marketing to women, affluent deposit acquisition, project management, lead generation and data mining.
Experience
Client Marketing Manager Consumer Products
Jan 2025 — Present · Winston-Salem, NC, US
Communications and regulatory manager for Truist Premier, Deposits, and Debit Card products. • Manage product communications for new product launches and changes to legal, regulatory or compliance requirements• Improve speed to market and process efficiency • Prioritize all asset deliverables within and across projects for timely, efficient delivery• Identify opportunities for efficiency in daily and ongoing projects
Education
Queens College
BA, Communications Arts and Sciences
1987 — 1990
Wake Forest University
Banking School
University of Virginia
MA, Rhetoric and Communication Studies
1991 — 1993
Skills
- Sales
- Marketing to Women
- Product Marketing
- Leadership
- Direct Marketing
- Marketing Strategy
- Customer Service
- Investments
- Strategy
- Digital Marketing
- Depoist Marketing
- Sales Process
- Management
- Credit
- Team Leadership
- Marketing
- Project Management
- Portfolio Management
- Online Marketing
- Email Marketing
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