Melissa Packham
Non Executive Director @The Australian Institute Of Food Science And Technology - Aifst
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WORK HISTORY
Non Executive Director @The Australian Institute Of Food Science And Technology - Aifst
The Australian Institute of Food Science and Technology (AIFST) unites food industry professionals in the science of feeding our future. Since 1967, AIFST has been supporting the food industry across a number of disciplines including food science, food technology, engineering, sensory, new product development, innovation, regulatory, QA, nutrition, microbiology and food safety.Read more at:
EDUCATION
Australian Institute of Company Directors
Company Directors Course
QUT (Queensland University of Technology)
Bachelor of Business / Bachelor of Arts, Marketing, Integrated Marketing Communications
SKILLS
ABOUT MELISSA PACKHAM
I help brands and boards become future-ready so they don\'t build strategies based on fantasy, create brands without purpose or set visions that lack imagination.↓The world is changing faster than we can fathom, but reckoning with the scale of disruption isn’t easy to do.*Somehow* we don’t really stop and think about this, even though the costs of not doing so niggle at us. And so we play on, thinking things will turn out like they always do. But the very issues we continue to ignore compound to undermine our efforts anyway.But we’re operating in an age of ecological overshoot, tech upheaval, and growing inequality. These impacts on business are not ‘black swan’ events. They are known knowns: predictable and able to be prepared for. That’s where I come in. I help brands and boards connect the dots by combining foresight, clarity, and imagination. I draw on 20 years of experience - starting with over a decade in FMCG brand management, to now consulting across industries. I’ve built on that foundation with continuous learning in sustainability, systemic foresight, and governance: strengthening my own future-readiness so I can help others build theirs.My work shows up in 3 ways: Wild-Built – I help bold leaders envision plausible, relevant futures- Make sense of our current predicament and how it relates to your work - Become literate in climate and ecological overshoot - Realign organisational vision and purpose Brand-Led Business – I help brands strategise for impact- Lay strategic foundations for your brand - Connect purpose to value creation- Provide clarity & confidence on how to show up in the market Boards – Emerging NED seeking to serve on boards ready to bravely lean into the uncertainty- Future-serving sectors like food, climate, nature, care, and community - Bringing brand and marketing expertise & sustainability provocation- Asking insightful questions, offering diplomatic clarity with diversity of thoughtThe future demands more than hope and the abdication of duty to technology. It calls for intent, clarity and courage - so we can do more than greenwash to ourselves.Explore more at: WildBuilt.co BrandLedBusiness.com MelissaPackham.meMy work is serious, but I don’t take myself too seriously: you’ll find me warm and witty. My true loves are my family, slow bushwalking so I can touch moss and take pics of cool fungus, reading sci-fi and speculative fiction, painting, and listening to shoegazing music. Connect with me and tell me you read the way to here. I’ll give you a gold star
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