Melissa Pablo

Experience

1. Senior Account Manager

   Pandora

   Mar 2021 — Present

   Partner with Sales to drive $7.5 million in revenue for 2022 within the Entertainment vertical • Serve as the platform consultant for clients regarding ad products, solutions, capabilities and best practices • Collaborate with Sales, Strategy and Creative teams during pre-sale to recommend ad solutions that hit client KPIs • Drive presentations with Creative leads in client kickoff calls for premium products • Execute high-impact custom solutions in audio, video, display and rich media placements across Pandora and Soundcloud • Create wrap reports with insights proving strong campaign performance to secure repeat advertisers • Manage Direct, Programmatic and Performance campaigns inclusive of planning, optimization and reporting for Theatrical, Broadcast and Streaming Entertainment advertisers • Client Services West region training lead for on-boarding new hires on the pre-sale strategy and brainstorm process • Mentor Associate Account Managers to become integral members of the Client Services team • Special projects contributor for proprietary Client Services tools aimed to improve account management workflow

Education

• West Los Angeles College

  AA, Hospitality Administration/Management

  2017 — 2019

• California State University, Fullerton

  BA, American Studies with a minor in Liberal Studies

  2006 — 2011

Skills

• Account Management
• Social Media
• Media Buying
• Advertising Sales
• Microsoft Office
• Social Media Marketing
• Integrated Marketing
• Microsoft Word
• Social Networking
• Online Advertising
• Sales Process
• Advertising
• Client Services
• Marketing Communications
• Programmatic Media Buying
• Digital Marketing
• Marketing
• Strategic Sales Plans
• Digital Media
• Broadcast Television